How the contract furniture
segment is being affected by residential brands?
It is for everyone out there to see and nobody is basically unaware of
the fact that residential brands are slowly but surely becoming the first
choice for contract furniture for specifies
Modernization has had many effects on modern work places, both good and
bad. But the most impact effect has been the gradual shrinking it has
brought about causing urgent need to dedicate more space to common areas such
as bathrooms. This has brought a rising demand for somewhat casual furniture in
order to make the atmosphere more home-like. Workstations are paying more
attention to the third space i.e. the space having a feeling of the living
room. Designers are searching for ideas to make the work setting more
comfortable and relaxed yet maintaining an affordable budget. In this case the
residential furniture of high brand value gets the preference as they are
already acquainted with the designers.
Acquisition of new talent
It has been observed that talented new employees are directly impacted
by the quality of the work space provided by the companies. Top talents are
attracted by cooler furniture rather than the traditional ones. The new
generation has a slightly different approach to work than the old-schooners and
they execute their abilities differently. That must be reflected by the office
landscape too. Clients are slowly inclining towards retail furniture of lower
price rather than contract furniture in order to attract and acquire new modern
talent.
Leases becoming shorter
The modern world is becoming uncertain in economic terms with the
length of leases gradually becoming shorter. A typical lease now extends up to
three to five years. Nobody expects a lease to last for ten years and so is the
case for furniture. When the lease is over, the companies just want to walk
away without shouldering any liabilities as the cost of moving the furniture
surpasses the cost of buying it. Therefore , people aren’t looking to buy
furniture that lasts 20 years rather they want it to last as long as their
lease lasts. Companies looking for the lowest entry cost prefer their furniture
to be cool and hip and trendy.
Is this shift beneficial to the market?
Well the answer to this question is rather complicated. One thing we
must all agree upon is that something must be missing from the community
furniture and contract furniture market which the retail furniture
manufacturers have been providing. The desire for a lower price situation is
primarily causing these selections but one must remember there is a trade off
concerning warranties and quality. Contract furniture dealerships are facing a
few shifts in the dealer business model due to the influence of the retail
furniture. A much higher level of resources is required by the retail
transactions because they do not possess a model which is contract segment
structured. A lot of resources and internal hours are invested in this and like
it or not it has also yielded significant results.
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